Magento & Hyvä Consultant
Independent Magento advice from someone who has built on it for a decade.
Magento is a complex platform with a high cost of ownership. The decisions you make about architecture, extensions, and hosting have long-term commercial consequences that most agencies won't tell you about, because they benefit from the complexity.
Independent Magento consultancy means honest advice: whether to stay, whether to move to Hyvä, or whether it's time to leave the platform. The answer your business needs, not the answer that generates the most agency revenue.

Common Questions
The decisions most Magento brands face.
Should I stay on Magento?
Magento makes sense when you have complex B2B requirements, customer-specific pricing, multi-store architecture, or deep ERP integrations that simpler platforms can't handle. If you're on Magento because that's what was built, the answer may be different.
Is Hyvä worth it?
For most Magento stores, yes. Hyvä delivers 60-90% performance improvements over Luma frontend with a fraction of the development overhead. If frontend performance is your problem and your backend works, Hyvä is often the right answer before considering a full replatform.
When should I move to Shopify Plus?
When the complexity of Magento is creating more cost and risk than the platform-specific capabilities justify. Not because Shopify is simpler (it's not always), but because the total cost of ownership calculation changes at certain points in a brand's growth.
Advisory Areas
Where Magento consultancy adds most value.
Stay or Leave Assessment
An honest, documented answer to whether Magento is still the right platform for your business, with the commercial and technical reasoning to back it up.
Hyvä Frontend Strategy
Hyvä delivers the performance gains of a frontend rebuild without a full replatform. Advice on whether it solves your specific problems and what a migration actually involves.
Architecture Review
Independent review of your Magento 2 architecture. Identifying technical debt, performance issues, and the custom code that will cause problems at scale.
Magento to Shopify Plus Migration
Vendor-agnostic guidance on the migration decision: what you gain, what you lose, and whether the cost and disruption are justified for your specific situation.
B2B & Multi-Store Configuration
Complex B2B pricing, customer-specific catalogues, and multi-store architecture. Magento remains the right choice for certain requirements. Knowing which is the job.
Agency Oversight
Independent review of Magento agency proposals and in-progress builds. Technical accountability that your internal team may not have the depth to provide.
Results
What the right Magento decision delivers.
Sewing Machines Direct
52.1% revenue growth
Hyvä frontend migration on Magento. Modern performance without replatform risk.
The Handle Studio
255% organic revenue increase
Advanced Magento and WordPress integration. Content-led commerce driving high-intent traffic.
Towbar Express
60% conversion increase
Magento conversion optimisation. High traffic finally converting at commercial rates.
Work With Me
Let's talk through your Magento decision.
Every engagement starts with a conversation. No obligation, no sales pitch, just an honest discussion about whether I'm the right fit.