Ecommerce Replatforming Consultant
Independent guidance on one of the highest-risk decisions in ecommerce.
Replatforming is expensive, disruptive, and frequently underdelivers. The brands that navigate it successfully are the ones that had independent advice, before committing to a platform, before signing an agency contract, and throughout the build.
As an independent consultant with no platform partnerships and no agency affiliations, the only objective is getting the decision right for your business.
Why Replatforms Fail
The same mistakes, made repeatedly.
Choosing the platform before defining the requirements
Agencies recommend what they build. Platform reps recommend what they sell. Without independent assessment, platform selection defaults to whoever made the best sales pitch.
Underestimating scope
Migrations routinely cost two to three times original estimates. The hidden complexity lives in data migration, integrations, and third-party dependencies that surface mid-project.
No independent oversight during the build
Brands rely entirely on their agency to flag problems. Agencies have a commercial incentive to underreport issues until they become unavoidable, and expensive.
Feature parity as the success metric
Most replatforms aim to replicate the existing site, not improve it. The result is a new platform doing the same things in the same way, at significant cost and disruption.
What's Included
End-to-end replatforming advisory.
Platform Selection
Objective, documented assessment of Shopify Plus, Magento, BigCommerce, and composable alternatives against your specific requirements, team, and growth trajectory.
Agency Selection & RFP
Specification of requirements, agency shortlisting, and RFP management. You get an informed buyer in the room, not just a reference check.
Commercial Negotiation
Platform and agency contracts reviewed and negotiated from a position of genuine market knowledge, not the rates agencies quote to uninformed buyers.
Build Oversight
Independent review of architecture, milestone deliverables, and code quality throughout the project. Issues flagged before they become expensive.
Risk Assessment
Honest evaluation of timeline, budget, and technical risk before commitment. Decisions informed by a decade of seeing what actually goes wrong.
Go-Live Strategy
Cutover planning, rollback strategy, and post-launch monitoring. The decisions that determine whether a replatform succeeds or fails in its first 30 days.
Proven Results
What good replatforming looks like.
Sewing Machines Direct
52.1% revenue growth
Magento to Hyvä frontend migration. Modern performance without full replatform risk.
Factory Direct Flooring
32.1% revenue growth
Magento platform enhancement. Performance and functionality improvements delivered on time.
Towbar Express
60% conversion increase
Conversion-focused optimisation programme on Magento. High traffic finally converting.
Work With Me
Let's talk through your replatforming decision.
Every engagement starts with a conversation. No obligation, no sales pitch, just an honest discussion about whether I'm the right fit.