Niko Moustoukas

I built Limely, an ecommerce development agency that has spent the last ten years delivering complex Magento solutions for ambitious brands. More recently, we expanded into Shopify Plus, helping growing businesses unlock the platform while navigating its limitations and opportunities.

My work sits at the intersection of technology, commerce and strategy. I am not just interested in building websites. I am focused on how ecommerce businesses actually grow. That means understanding operations, margins, user behaviour, marketing performance and the systems that power everything behind the scenes.

Over the years I have worked with brands across fitness, furniture, construction materials, gifting and manufacturing, often solving complex problems such as product configurators, made-to-order products, custom pricing models and operational integrations.

Alongside agency work, I am also building and investing in my own businesses. These ventures give me a practical perspective on the real challenges founders face, from acquisition and conversion to logistics and profitability.