Ecommerce Consultant
Independent ecommerce advice from someone who has done it.
Most ecommerce advice comes from agencies with services to sell, platforms with referral targets, or consultants who have never actually run an ecommerce business. Independent advisory means advice that has no commercial interest attached to it.
Over a decade building Limely, a specialist ecommerce agency, and founding ecommerce brands directly means the advice is grounded in what actually works, not what sounds plausible in a deck.
Advisory Areas
Where independent ecommerce advice adds most value.
Platform Strategy
Whether to stay, optimise, or move. Objective platform assessment across Shopify Plus, Magento, BigCommerce, and composable alternatives, with no affiliation to any of them.
Commercial Growth
Revenue, conversion, and average order value. Identifying where commercial performance is being lost and what the right interventions are, rather than defaulting to a rebuild.
Agency & Vendor Management
Independent oversight of agencies, platform partners, and technology vendors. An informed counterpart in every commercial negotiation and build review.
Replatforming Advisory
End-to-end guidance on platform migrations: selection, agency oversight, risk assessment, and go-live strategy. The most expensive ecommerce decisions deserve independent advice.
Technology Architecture
App stack audits, integration strategy, and headless architecture decisions. Identifying what your store actually needs versus what vendors are trying to sell you.
Fractional Leadership
Ongoing strategic direction embedded in your business. Senior ecommerce leadership for brands that need it without the cost of a full-time hire.
Specialist Services
Platform and service specialisms.
Shopify Plus Consultant
App architecture, checkout extensibility, scaling strategy, and international expansion on Shopify Plus.
Magento Consultant
Stay-or-leave assessments, Hyvä frontend strategy, architecture review, and B2B configuration.
Ecommerce Replatforming
Platform selection, agency oversight, risk assessment, and go-live strategy for migrations.
Fractional Ecommerce Director
Senior ecommerce leadership on a fractional basis. Strategy, vendor management, and commercial accountability.
Results
What the right ecommerce decisions deliver.
Industville
43.9% traffic increase
Shopify Plus optimisation. Targeted interventions rather than a disruptive rebuild.
Sewing Machines Direct
52.1% revenue growth
Hyvä frontend migration on Magento. Modern performance without replatform risk.
The Handle Studio
255% organic revenue increase
Content-led commerce strategy. High-intent traffic converted at commercial rates.
Towbar Express
60% conversion increase
Conversion optimisation on Magento. High traffic finally converting at the right rate.
Factory Direct Flooring
32.1% revenue growth
Platform enhancement programme. Performance and functionality delivered on time.
Industville
15.6% mobile revenue growth
Custom Spend and Save feature alongside targeted mobile speed optimisations.
Why It Matters
Genuinely independent.
No platform partnerships. No agency affiliations. No referral arrangements with technology vendors. The only measure of success is your commercial outcome.
The ecommerce industry is structured around incentives that don't align with brand owners. Agencies make money from builds. Platforms make money from subscriptions and apps. Independent advisory sits outside that structure entirely.
Work With Me
Let's discuss what your ecommerce operation actually needs.
Every engagement starts with a conversation. No obligation, no sales pitch, just an honest discussion about whether I'm the right fit.