Case Study: Shopify Plus
Diagnosing bottlenecks, not rebuilding from scratch.
A premium UK lighting retailer with strong traffic but performance issues suppressing mobile conversion and average order value. The instinctive response would have been a full rebuild. The right response was something more precise.
43.9%
Traffic increase
15.6%
Mobile revenue growth
The Situation
Good traffic. Underperforming mobile. No basket incentive.
A premium DTC lighting retailer on Shopify Plus. The business had strong traffic numbers and a clear market position, but the platform was not converting that opportunity efficiently.
Mobile performance was below benchmarks. Page speed issues were creating friction at the point of purchase, and the store had no mechanism to encourage customers towards higher basket values once they were on site.
The default response from most agencies would have been a full rebuild. A new theme, a new architecture, a significant project with significant risk. That was not the right answer here.
The Approach
Targeted intervention, not unnecessary disruption.
Diagnosis first
Properly diagnosed the specific performance bottlenecks rather than assuming the problem. Most Shopify Plus stores accumulate issues gradually. The priority was understanding what was actually causing conversion suppression.
Bespoke Spend & Save
Built a custom Spend & Save feature on Shopify Plus to incentivise higher basket values. A native capability that would have required an app subscription. Built properly as part of the theme instead.
Targeted speed optimisation
Implemented focused speed improvements for mobile experience. Not a full rebuild. Surgical changes to the elements causing the most friction in the purchase journey.
The Principle
Same platform. Better outcomes.
This retailer did not need a new platform. It needed the existing platform to work properly. Independent advisory means being willing to say that. A rebuild would have consumed months of time, significant budget, and introduced substantial risk, for outcomes that targeted optimisation delivered without any of that disruption.
43.9% traffic growth and 15.6% mobile revenue increase. Not from starting over. From solving the actual problem.
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