Case Study: Magento / Hyvä
Modern performance without full replatform risk.
A specialist UK retailer on an ageing Magento Luma frontend. The choice seemed binary: accept declining performance or commit to a costly, disruptive full replatform. There was a better option.
52.1%
Revenue growth
The Situation
A working backend. A frontend costing them conversions.
A well-established Magento store with solid backend logic, good data, and established integrations. The problem was not the platform. It was the Luma frontend that came with it.
Luma is inherently slow. As mobile traffic grew, the gap between what customers expected and what the site delivered widened. Page speed scores were suppressing organic rankings, and the development experience was making even straightforward changes expensive and slow.
The received wisdom was a full replatform to Shopify Plus. But the Magento backend was genuinely appropriate for the business. The problem was the presentation layer, not the underlying platform.
The Approach
A Hyvä migration. The same backend, a completely different frontend.
Honest platform assessment
Rather than defaulting to a full replatform, properly assessed whether Magento was the right long-term choice. The backend capabilities, integrations, and team familiarity all pointed to staying on Magento.
Hyvä frontend migration
Migrated from Luma to Hyvä, a modern Tailwind-based frontend for Magento that delivers performance gains of 60-90% over Luma without touching the backend or risking the data and integrations built up over years.
Improved developer experience
Hyvä transformed the development experience. Future changes that previously required expensive specialist resource became significantly faster and cheaper to deliver.
The Principle
The right answer was not the obvious one.
Most agencies would have sold a full replatform. It is a bigger project, more revenue, and an easier conversation than explaining why the existing platform is actually fine. Independent advice means following the evidence to the right answer, even when it is less commercially convenient.
52.1% revenue growth. From solving the actual problem, not the most profitable one.
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